Yum Creative

Yum Wrap – Irregular musings on film, art and media

Daisies were Chained

by | Jun 21, 2013 | blended learning, Creative Media, eLearning, Erin M McCuskey

In the best possible way of course – those daisies can be tricky. “Daisy-Chaining Robots was a full day masterclass in Social Media for creative businesses, run June 17th at the Art Gallery of Ballarat. What a fabulous day of presentation and discussion about social media, robots, platforms all in the name of developing a good Communications Strategy.

Because that’s what social media is about, its about narrow-casting and focusing your message to just the people that matter, making them feel special.

  • Social = socailise, communicate
  • Media = channels for distributing info

For many in the arts and in creative businesses and industry, utlising social media is about extending existing skills in communication. It just helps to have a think about it first.

Social Media is not mass media though we got some attention there too. Mass Media is about broadcasting and hoping that because it reaches so many that someone may be interested.

  • Mass = the millions
  • Media = channels for distributing info


They called me (Erin – Yum Studio Creative Director) an internet expert. Have no idea what that means, really I’m someone who understands communication. For me the internet is not about technology it is about people, about communicating with people.

There were some really fabulous people at the session including Talina Edwards, now local Architect looking to support her work online.



And here is the slideshow from the day. We love sharing free platforms and Slideshare is another one of those, however the free account doesn’t include the notes… ahhh limitations.


And here are a list of the platforms we mentioned in depth, or in passing… If you enjoy these I’d love a good share…

Happy to answer any questions just leave them below as comments.

Cheers and thanks for a great day.




  1. Dorothy

    Great summary and slides, Erin. I’ll be running a similar workshop soon, so I might call on you for some advice.

  2. Louise

    Thanks Erin, it was a truly wonderful & informative day in so many ways.

  3. Erin

    Cheers Dorothy, doubt you’ll need it though. Let me know how it goes…

  4. Erin

    Total pleasure Louise, the discussions and ideas really were rocketing that day, thanks so much for your contribution!


Submit a Comment

Your email address will not be published. Required fields are marked *


Subscribe To Irregular News

* indicates required

Luxville Citizenship