Yum Creative


Grit Media

You need grit to make pearls

Grit Media is a great example of consultation in the realm of media and community development. The branding and logo are based on the idea that a pearl is surrounded by the grit that created it. The concept was that people with disabilities have to be assertive, bold and sometimes abrasive to get what they want.

Yum Studio’s Erin McCuskey was appointed CEO for the not-for-profit in its establishment. She was successful in securing major funding. She was also series producer for seasons 7 & 8 of the flagship No Limits TV show screening on C31, winning two national Antenna awards. No Limits was a great way to showcase disability and diversity issues as being in reality human rights issues.

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