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Creative media<\/a> is never more creative than when linked with a cultural event. In this case the Death in July Festival<\/a> posed such a fabulous challenge: women, crime, writing, serials, reading, talks, presentations, and the fabulous serialised crime story ‘Blood on Ballarat’.<\/p>\n Local author & publisher Jill Blee<\/a> set out to curate a story in time for the festival. In criminal partnership with Sisters in Crime<\/a>, and Ballarat Writers<\/a>, the idea was to have a serialised crime thriller written by local women. Chapter authors were given only two conditions: their chapter had to include a Ballarat locale, and needed to be completed within 200-400 words.<\/p>\n At Yum Studio we proposed to embellish the concept by recording the authors narrating their chapter, and setting it to music and visuals. We also planned for staggered screenings throughout the idea to enagage the audience, get them back from breaks on time (for the next exciting chapter), give them a break from proceedings, and to draw a theme of film noir through the festival.<\/p>\n The language of crime has a very strong viausl language so we enegaged the audience in various levels. Locals got a chance to see their town and streetscapes from a different angle, while visistors got to see it in a creative non-touristy way. The audience along with the fabulous authours showcased at the festival are all creative so give the folks what they want!<\/p>\n Top it all off with a bit of fun, and the results were fabulous. Ten women took the challenge, not all writers, but certainly all challenge worthy.<\/p>\n